In preparation to launch our latest collections in the UK, premiering in London at the Jewellery Cut Live Event, on October 15th – 16th; we wanted to share with you the creative journey and technical approach behind the brand through the eyes of our founder, Yasemin Mutlu.
The joy of simplicity with Hestia Jewels
Yasemin Mutlu from Hestia Jewels on searching for jewels in Grand Bazaars, tending to the hearth and the power of ceramics
October 12, 2021 By Annie North
Named after the Greek Goddess, Hestia, this Canadian-based fine jewellery brand aims to capture happiness and joy and embody the feelings, milestones and celebrations we experience in our lives. And now, you can find Hestia jewels, crafted under the innovative eye of creative director Yasemin Mutlu, in the UK – launching at The Jewellery CUt Live in association with Fuli Gemstones.
At the event on October 15th & 16th, 2021, you can get up close and personal with Hestia Jewels and discover its range of jewels that include transformable earrings, colourful ceramic stacking rings and classic solid gold jewellery designed to be worn every day.
We caught up with Yasemin to learn more about what you can expect see from Hestia at the show.
How did you find your way into the jewellery industry?
“My passion for jewellery was ignited at an early age by my mom and grandmother. I remember us going through their collections as they told me the stories behind every piece. The sharing brought us closer each time, they’re very special memories for me. As I got older, I initially worked in marketing and communications, but found myself devoting my weekends to designing custom jewellery for myself and my friends. Any free time I had was spent treasure hunting for gems and diamonds at the Grand Bazaar in Istanbul. When we moved country, I was fortunate enough to select a new path in my life. Without hesitation, I enrolled myself into the Gemological Institute of America and received the necessary qualifications to pursue my passion.“
What does the Hestia brand mean?
“In Greek mythology, Hestia is the goddess of eternal celestial fire. She tends to the hearth creating happiness, warmth, and stability at home. Hestia Jewels are all about sharing love and happiness. We are a women-led business and create each piece thinking of the wearer. We always ask ourselves, will this piece make her happy? Or make her feel loved? Is it special enough to place a smile on her face every time she looks at it?”
Where do you find your inspiration?
“We hope the pieces we create are ones you’ll treasure, that will be passed down from generation to generation. But also, we design them to be timeless and modern and can be worn every day. We’re evoked by emotions; love, luck, and happiness.“
What is your crafting process?
“We pay a lot of attention to innovation and accessibility when creating new pieces. We work with ethical suppliers, working with conflict-free and graded diamonds and gemstones only. We greatly value sustainability, working with recycled gold and using a lot of Ceramic, which is a very sustainable and durable material. The creation of ceramic fine jewellery is very tech-focused and requires specialised knowledge. Ceramics are formed in a high heat setting, serving as a reminder to Hestia’s hearth, bringing to the centre a focus of her home and family. Our Hearth collection focuses on ceramics. The collection encourages you to play with colour and to build your own look by stacking the pieces together.“
What will you be showing at The Jewellery Cut Live in association with Fuli Gemstones 2021?
“We’ll be showing our most recent collection, Kaleidoscope, bursting with colourful sapphires. The collection is made up of all-natural baguette AAA untreated sapphires and diamonds, using stretch technology which enables the bracelets and rings to be one size fits all. The look is dreamy, feminine, and luxe and the wearer has the option of choosing between sterling silver or solid 14ct gold. It is another innovation-focused collection for us, sourcing each colour tone on every sapphire and only working with F coloured diamonds. We will also be showing our most popular collection, Hearth and we’ll be bringing many new styles. These rings are colourful, stackable, playful and unisex. It is a very modern collection that is truly one of a kind.“
Why should people come and see you at the show?
“We aim to tell a story through our collections, endeavouring to evoke joy and happiness. Of course, style and quality remain important brand pillars, but we also hope to elicit emotion in our wearers. Visitors to Hestia will also find that we place huge importance on innovation and providing quality for our retail partners, buyers and wearers.”
What is your most treasured item of jewellery?
“I personally love the Cara diamond Ceramic ring, I have it in white, orange and navy blue. I love it for its unique versatility and that it can be worn on its own or stacked with others. The quality of the colourful ceramic really complements the clarity of the diamonds. And, most of all, each ring is made with a baguette diamond, one of our favourite cuts and shapes.”
Hestia will be exhibiting at The Jewellery Cut Live in association with Fuli Gemstones. The show will take place on the 15th & 16th of October, 2021, at The Royal Institution in London’s Mayfair. Book your ticket here